The Rise of Smart Pills Industry

March 7, 2017

Taking any kind of pills is still considered a taboo in this day and age. Helping your body with a simple pill could be the easiest solution out there, but many see it as controversial and somewhat unusual. Whether it’s “the happy pills” or “the sex pills”, people taking them are judged and scrutinised. However, there’s a kind of a pill that’s considered cool and attractive, which is why it’s becoming more and more popular – the smart pills. You can see them everywhere, from movies to scientific research. Here’s why they’re so popular, where this popularity came from and what we can expect from them in the future.



What are Smart Pills?

The classification of these pills isn’t simple and you can’t buy them at just any pharmacy. These pills go under many names and referring to them as “smart pills” isn’t as precise as you may think. This broad term usually denotes neuro and cognitive enhancers and brain supplements consisting of hormones, caffeine, a wide range of vitamins – B6 and B12 being the most prominent – and a few other ingredients.

Although many think smart pills are a new and innovative way to enhance your cognitive abilities, these pills have actually been around for quite some time now. They were invented back in the 1970s and have been undergoing a process of adaptation since then, ultimately reaching a wider audience. Nowadays, it seems that everyone is using them, from young professionals and entrepreneurs wanting to get more work done in less time to students interested in higher grades.


Individual Approach

Another problem with smart pills is that not every kind suits every user. It’s not just about what you’re trying to achieve but also what type of a person you are. Staying awake longer in order to get more work done and trying to improve your memory aren’t the same thing. That’s why you should investigate the options you have before choosing which smart pill to take and make sure you know what your end goal is. If your intentions are simple and easily reachable, you might not need a smart pill; a higher dose of vitamins on a daily basis might do.


Higher Popularity

With all these advancements and wonderful news surrounding smart pills, it’s no surprise they made their way into the popular culture and the entertainment industry. Every now and then, you can see them on your TV and in your cinema, and on so many different occasions. They appear as the answers on quizzes and are casually mentioned by a group of forensic science technicians on a popular show every once in a while. Therefore, they get inside your brain and you start paying more attention to them. Of course, movie fans also started connecting them to other drugs from movies and shows.


No Limits?

One of the most prominent appearances of smart pills was the successful 2011 thriller Limitless starring Bradley Cooper and Robert De Niro – and a not-so-successful CBS series of the same name airing in 2015 and 2016. The movie inspired millions of people worldwide to speculate on the potential of the fictional nzt-48 pill featured in it. In addition to that, it also gave smart pills a world-wide presence and made everyone talk about them.

Today, an even higher number of people are interested in smart pills because of the events depicted in Limitless. They’re eager to see if they too can enhance their cognitive abilities, spark creativity and do more in less time. 


The Future of Smart Pills

So, what’s next for smart pills? Besides becoming more effective, the scientists behind them will probably try to make them more appealing to a wider audience. If it reaches more people, avoids side-effects and really does make you more mentally advanced, there’s no telling how far this industry can go – some predict that smart pills might be worth billions in just a few years!




Features Writer; Peter Minkoff

Peter is a a men's grooming & fashion writer at The Beard Mag & High Street Gent magazines from UK. Beside writing he worked as a menswear fashion stylist for many fashion events around UK & Europe! His future plans are in creating a personal blog for men's grooming!


See and Follow his further work here;

The Beard Mag


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